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A Thought Leader - Football is Life
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Master the Fundamentals of Sports Leadership: Master the Essentials of Sports Leadership Education
In the dynamic world of sports, leadership plays a pivotal role in shaping not only the success of teams but also the broader development of the sport itself. Mastering the fundamentals of sports leadership is essential for those who aspire to influence football organizations, sports professionals, and emerging leaders in sports management. This mastery involves a deep understanding of strategic decision-making, effective communication, and the ability to inspire and manage d
Shaji Prabhakaran
4 days ago
Beyond the Four-Year Fever: Why India Must Celebrate Football Every Day, Not Just During the FIFA World Cup
Every four years, the FIFA World Cup motivates India to envision a new era for football in the country. Newspapers dedicate entire pages to the event, social media is flooded with analysis and fandom, television channels transform football into a national craze, and prominent figures from various sectors suddenly become enthusiastic commentators on the sport. During this period, India seems like one of the world's great football cultures. However, beneath this spectacle lies
Shaji Prabhakaran
7 days ago
Zee Scores Big for India: A Landmark Partnership with FIFA That Can Transform Football Broadcasting in the Country
Zee has acquired the rights to 39 international football events, including the FIFA World Cup 2026, FIFA World Cup 2030, and the FIFA Women’s World Cup 2027.
Shaji Prabhakaran
Jun 1
Tribute to Kushal Das: A Dozen Years Defined by Structural Upheaval, Hope and Occasional Sparks
Dr. Shaji Prabhakaran Kushal Das, the former General Secretary of the All India Football Federation, passed away on March 13, 2026, at the age of 66. He held the position of General Secretary for 12 years. The former ICC CFO died at a private hospital in Delhi. His tenure at the All India Football Federation (AIFF) was marked by modernization efforts in Indian football, including the expansion of domestic competitions, strengthening of institutions, and the emergence of a n
Shaji Prabhakaran
Mar 21
Unlocking the Future of Sports Goods Manufacturing in India Post Union Budget 2025–26
The sports goods manufacturing sector in India has long been a significant contributor to the economy, especially in regions like Meerut and Jalandhar. Yet, until recently, it lacked focused support to fully realize its potential on the global stage. The Union Budget 2025–26 has changed this by introducing dedicated measures aimed at modernizing the sector, boosting exports, and encouraging innovation. This blog explores how these budgetary provisions can transform India’s sp
Shaji Prabhakaran
Feb 11
Union Sports Budget Must be Increased to Tenfold
India stands at a crucial juncture in its sports history. With the upcoming 2030 Commonwealth Games and plans to bid for the 2036 Olympic Games, the nation has a unique opportunity to transform its sports landscape and join the ranks of the world's top ten Olympic nations. To achieve this ambitious goal, the Union Sports Budget must be increased tenfold , a bold yet necessary step to unlock India's vast potential. With an economy valued at 4 trillion USD , India is poised to
Shaji Prabhakaran
Nov 17, 2025
The Consequences of India's Unprecedented Failure to Qualify for AFC Asian Cup 2027
The Indian national men's football team recently faced a major setback by not qualifying for the AFC Asian Cup 2027. This is significant as it is the first time since the tournament expanded to 24 teams in 2019 that India has not made it. After participating in both the 2019 and 2023 editions, this disappointment raises serious concerns about the future of football in India. Just weeks ago, the thought of the Indian team missing out on the 24-team AFC Asian Cup seemed unthink
Shaji Prabhakaran
Oct 28, 2025
Transforming University Sports in India: A Call for Disruption and Change
University sports in India need a thorough transformation to progress into a new era marked by professionalism and achievement both on...
Shaji Prabhakaran
Aug 11, 2025
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